Sportmaster is a major international sporting goods retailer with a large-scale operation across multiple markets. For KYmedia, working with a company of this size meant more than producing creator content — it meant building a process capable of meeting the operational standards of a large retail organization.

Sportmaster approached KYmedia with a campaign for Sensana, one of the brands in its portfolio.

The objective was to increase brand awareness while supporting the promotion of selected products through creator-led content.

At this scale, creative ideas alone are not enough. The campaign required reliable creator management, consistent communication, structured production and the ability to maintain quality throughout the entire process.

Before the campaign began, Sportmaster evaluated two potential partners.

KYmedia was selected based on the strength of the proposed approach and the team’s management expertise. For a large organization, this was particularly important: the partner needed not only to understand creator content, but also to demonstrate that the campaign could be managed as a predictable, organized and scalable operation.

This reflects one of the core principles behind KYmedia. We treat creator marketing not as a collection of disconnected influencer placements, but as a production system that can be managed, repeated and scaled.

KYmedia developed a content factory model for the Sensana campaign, working with micro-influencers in the sports niche.

The strategy combined creator selection, structured content production and conversion-focused scripts designed to communicate product benefits while preserving the natural feel of creator-led social content.

Instead of concentrating the campaign around a small number of individual placements, we built a repeatable process that allowed content to be produced and distributed systematically.

Working with a large brand means that execution matters just as much as creativity.

KYmedia coordinated the creator workflow, content development and campaign execution as a single managed process. This gave Sportmaster one centralized partner responsible for keeping the campaign moving while maintaining consistency across creator content.

The result was a model that combined the authenticity of micro-influencer content with the structure and accountability expected by a major retail organization.

The campaign generated 834,000 reach in one month, with an average CPV of $0.0015.

But the value of the project went beyond a single performance metric. The campaign demonstrated that creator marketing can be organized into a scalable production system capable of working within the requirements of a large consumer brand.

For large consumer brands, the challenge is rarely producing one good piece of creator content. The challenge is producing content consistently — across multiple creators, campaigns and products — without creating an equally large management burden internally.

That is the problem KYmedia is built to solve.

Our approach combines creator management, scalable content production, scripting and campaign execution into one system designed for brands that need both volume and control.

KYmedia builds scalable creator marketing and short-form content systems for consumer brands.

From creator recruitment and scripting to production management and campaign execution, our goal is to make high-volume creator content operationally simple for the brands we work with.

Need to scale creator content without scaling your internal workload? KYmedia can build the production system behind it.