27.09.2026
How KYmedia Generated 12M Views with Scalable Creator Content
How KYmedia built a scalable creator content system that generated 12M views, combining high-volume production, creator management, and short-form distribution.
The Challenge
The brand wanted to increase awareness while promoting its seasonal Valentine’s Day offers. The campaign needed to generate large-scale visibility around specific menu items while keeping the content natural and relevant to social media audiences
Our Approach
KYmedia launched a PR campaign built around micro-influencers and short-form creator content.
Instead of relying on a small number of large influencer placements, the campaign focused on generating broader social media visibility through multiple creators. Content was developed around Yin-Yang’s seasonal menu and Valentine’s Day offer, helping the promotion appear naturally across creator-led social content.
Instead of relying on a small number of large influencer placements, the campaign focused on generating broader social media visibility through multiple creators. Content was developed around Yin-Yang’s seasonal menu and Valentine’s Day offer, helping the promotion appear naturally across creator-led social content.
Campaign Execution
KYmedia managed the creator campaign and developed the promotional approach around the brand’s seasonal products.
The strategy focused on combining creator distribution with content designed to generate attention around the offer, allowing Yin-Yang to reach a large audience during a commercially important seasonal period.
The strategy focused on combining creator distribution with content designed to generate attention around the offer, allowing Yin-Yang to reach a large audience during a commercially important seasonal period.
Results
12,000,000 total reach in one month
$0.001 CPV
The campaign demonstrated how a distributed micro-influencer strategy can generate large-scale awareness for a regional consumer brand without relying exclusively on traditional high-cost influencer placements.
$0.001 CPV
The campaign demonstrated how a distributed micro-influencer strategy can generate large-scale awareness for a regional consumer brand without relying exclusively on traditional high-cost influencer placements.
Scaling Creator Marketing
KYmedia builds scalable creator marketing systems for consumer brands, combining creator management, content production, campaign execution and performance optimization.
For brands looking to increase the volume of creator-led content and expand their social media presence, this model can be adapted to different products, campaign goals and content volumes.
For brands looking to increase the volume of creator-led content and expand their social media presence, this model can be adapted to different products, campaign goals and content volumes.